If you are interested in growing your chiropractic business, then you need to engage actively in marketing. Therefore, in this article, we will share with your some marketing tips that you can implement to ensure that you get more patients.
Let’s get into it right away…
Be Deliberate about E.A.T – Tip #1
No, we aren’t telling you to eat, rather, we are telling you to become an expert, an authority, and be trustworthy. E.A.T is an acronym for Expertise, Authoritativeness, and Trustworthiness.
Why are these things important, you might ask? Well, we will tell you. According to Searchmetrics, the elements of E.A.T are the most vital aspects used by Google to evaluate the quality of all websites. You can click here to learn more about how Google evaluates websites.
Healthcare website content in recent times is experiencing its greatest level of scrutiny in history. Therefore, to ensure that you don’t get caught in the crossfire, you have to maintain a level of expertise, authority, and trustworthiness in the industry.
To improve your E.A.T, have to contribute content to websites that have high domain authority or are considered authorities in their respective fields. When you get such mentions on credible websites, Google notes it and regards you as an authority and expert in the industry.
How to Enhance your E.A.T
You can do the following to further enhance your E.A.T:
- If you know an influencer (maybe a client), you can ask them to feature you to provide health tips relating to chiropractic practice on their platforms. You can also ask them to link back to your official website as well as tag the social media handles of your practice.
- You can sign up to get notifications on HARO whenever reporters need of sources for their health articles and stories.
iii. Be more involved and interactive within your community. The more you interact with other persons and businesses, the more exposed you are to getting quality mentions and backlinks.
Update your Business Website – Tip #2
Let’s be honest, how do you intend to attract clients through your website when the design is as old as the pyramids? 3 to 5 is the shelf life of most designs in comparison to current trends and designs. Therefore, if you’ve not updated the design of your business website in a while, then you need to do this.
The design must be conversion-friendly. What we mean by this is that your website must have the ability to convert new clients. You can visit ChiropractorMarketingServices.com to learn how to design your chiropractor website.
To ensure the conversion-friendliness of your website, ask yourself these questions:
Does the website…
- Distinguish my practice from others thereby making it appealing for someone to choose me?
- Mirror my target patient?
iii. Appear okay on smartphones, tablets, and computers?
- Effectively convince via authoritatively sound content, prospective clients to make me their chiropractor?
- Have professional pictures of my workspace, staff, and myself thereby establishing trust in potential patients?
- Direct a visitor to the point of making an appointment?
The honest answers you provide to the above questions will determine the conversion-friendliness level of your website. If the answer to any question is not satisfactory, then you need to work on the issue the question addresses.
Use Email Marketing – Tip #3
Maintaining the relationship with your client is very vital. One way to ensure that your practice is fixed in the minds of your patients is to make use of email marketing. With email marketing, you can continue to promote your services while providing them with excellent copywriting content.
Clear and constant communication with your existing clients can keep your business relevant. With a communication channel open, the relationship you share with your patients becomes strengthened. This, in turn, will bring you more referrals.
Apart from sending quality content, you can send greetings during their birthdays. You can tailor the greetings in a manner that they would be inclined to make an appointment as they become a year older.
Manage and Seek More Reviews – Tip #4
Reviews are important because potential patients use them as benchmarks to determine if your practice is reliable and trustworthy. Therefore, if you don’t have reviews about your business, then you are losing potential clients and doing your business disfavor.
To confirm that you are on review sites, search for the name of your practice on Google. From the search results, look for review sites, and then check if there are any reviews about your business. If you can’t find any reviews, then you have to set up a profile on those authority review sites.
If you have reviews, confirm that your profiles have the right information and you’ve claimed them. You can go through the reviews that people might have left and also thank those who gave positive reviews.
If you find negative reviews, you shouldn’t panic or react negatively. Some people do not respond at all; doing that sends a negative message to the person who left the comment as well as others who read it. One great way to respond to a negative review is to apologize and then take action to rectify the complaint.
Use Google Ads to Advertise your Practice – Tip #5
If you are looking for a marketing strategy that will produce quick results, then we recommend you try PPC (Pay-per-click) advertising. One of the best PPC advertising mediums you can use is Google Ads. With Google Ads, you can target local audiences who are searching for a chiropractor via Google search.
To set it up, you just need to choose your target terms, create the ads, and then link the ads to a particular landing page you created on your website: When the ad is clicked, you pay for it.
Chiropractic marketing is a great way to ensure that you keep getting new patients and appointments. Some marketing tips that you can use to grow your business have been discussed in detail in the article above.