Traditional marketing channels like direct mail and print advertising can be expensive, complicated to set up, and time-consuming to manage. But with Every Door Direct Mail (EDDM) services from the United States Postal Service (USPS), businesses are now empowered to take advantage of these powerful marketing strategies at an affordable price. EDDM is simple, cost-effective, and offers a wide reach that creates an extraordinary opportunity for businesses of any size or sector. 

In this article we will look into why EDDM has become such a preferred medium for marketers in recent years, as well as discover some helpful tips on how you can use these powerful tactics to grow your business’s presence in the marketplace today.

Introducing EDDM – The Power of Every Door Direct Mailing

Every Door Direct Mail (EDDM) is a powerful tool for marketing your business directly to households and businesses in specific geographical areas. EDDM streamlines the traditional process of direct mail advertising, eliminating the need for mailing lists, permits, and addressing. Instead, businesses can choose the geographic area they want to target, select a mailer size and design, and send their mail directly to the United States Postal Service for distribution. 

However, there are certain requirements that must be followed to ensure that mailings meet EDDM standards. Specifically, EDDM postcards must be rectangular in shape, meet specific size and weight requirements, and include specific information, such as a return address and EDDM indicia. By meeting EDDM postcard requirements, businesses can ensure that their message is delivered to the right people in the right place, and potentially unlock a wealth of new customers and clients.

Benefits of EDDM – Targeted Areas and Increased Potential Reach

One of the primary benefits of EDDM is its ability to target specific geographic areas. This allows businesses to focus their marketing efforts on neighborhoods, cities, or even entire regions where they know their target audience resides. By targeting specific areas, businesses can save money by minimizing the number of mailers sent to uninterested recipients and increase the likelihood of reaching potential customers who are more likely to convert.

Moreover, with the wide reach of EDDM, businesses can potentially reach a large number of potential customers at an affordable cost. Unlike traditional direct mail methods that require purchasing expensive mailing lists and postage costs for each individual address, EDDM allows businesses to send out their message to every mailbox in a specified area for a flat fee. This makes it an attractive option for businesses of any size, from small local shops to large corporations looking to expand their customer base.

How to Use EDDM for Maximum Effect

In order to make the most of EDDM, businesses should carefully plan and strategize their campaign. This includes identifying the right target audience based on demographics and location, creating eye-catching designs and messaging that will resonate with potential customers, and tracking the success of the campaign through metrics such as response rates and conversion rates.

Additionally, personalization is key when it comes to EDDM. By tailoring the messaging to specific geographic areas or demographics, businesses can increase their chances of connecting with potential customers on a personal level and building brand loyalty. It’s also important for businesses to follow up on their EDDM campaign by incorporating other marketing channels such as social media and email marketing. This allows for a multi-channel approach that reinforces the message and increases the chances of conversion.

Leverage Digital Channels in Combination with EDDM

In today’s digital age, businesses need to adapt their marketing strategies to stay ahead. While traditional methods like EDDM (Every Door Direct Mail) are still effective, it’s crucial to combine them with digital marketing tactics for maximum impact. By integrating EDDM with digital channels such as social media, email marketing, and online advertising, businesses can extend their reach and engage with potential customers on multiple platforms.

One effective technique is to incorporate QR codes on EDDM mailers. These codes can direct recipients to a landing page or social media profile, where they can explore more about the business and even make a purchase. This seamless integration of digital channels into the EDDM strategy creates a comprehensive and well-rounded marketing campaign that maximizes the business’s impact and delivers better results.

An Effective Way to Track Results and Gauge ROI from Your Campaigns

In addition to its targeted reach and affordable cost, Every Door Direct Mail (EDDM) also offers businesses the ability to track results and measure the return on investment (ROI) of their campaigns. By incorporating unique QR codes or promo codes on EDDM mailers, businesses can accurately track the success of their campaign in terms of response rates and conversions. 

This detailed tracking provides valuable insights into which specific areas and demographics are responding well to the campaign, allowing businesses to make more informed decisions for future marketing efforts. By leveraging this information, businesses can optimize their strategies and allocate resources effectively, ensuring maximum impact and success in their marketing endeavors.


Every Door Direct Mail (EDDM) is a highly effective and affordable marketing strategy that allows businesses to target specific geographic areas and potentially reach a large number of potential customers. By following EDDM standards and carefully planning their campaigns, businesses can maximize the impact of this direct mail method and see significant returns on their investment. Furthermore, by leveraging digital channels and tracking results, businesses can refine and optimize their strategies for even greater success.