These days traditional marketing is no longer cutting it. Any company with the desire to forge ahead and achieve sustainable growth must embrace digital marketing. The irony is that even those who have decided to adopt this contemporary way of marketing are making a mess of things. And the reason for this is that they do not really understand the basis of what real digital marketing is. Lets know the importance of Digital Marketing and branding in a company.
Therefore, we have taken out time to write this article to give you the lowdown on digital marketing. And because effective marketing cannot be done without an understanding of branding, we will take a swing at that as well.
In the end, this article will reveal to you the role of these two concepts in your company and you will realize why you need them a great deal than you ever imagined.
Let us start with definitions…
What Marketing is
Marketing is an art process that is employed to arouse the curiosity of people (potential buyers) and make them purchase something that they have been shown either through advertisements, print media, posters, or television.
This concept is notnew as far as consumerism is concerned; the only thing is that it has drastically evolved beyond what it once was when it was innovated. It is such an important concept and practice that no business irrespective of size can thrive without it.
What Digital Marketing is
It involves all the techniques used in promoting the goods and services of an organization using web pages, emails, and social media. This promotion strategy brings the customer closer to the products by establishing a relationship that might not have occurred if conventional means were employed.
Some of thetypes of marketing used by companies to establish and promote their brand to the point that they become household names are content, social media, email, influencer, affiliate, viral, search engine, and moment marketing. Click here to learn more about these types of digital marketing.
These techniques have brought more goods close to us than ever before. So, one can just order any product with one’s smartphone from the comfort of their homes. Digital marketing is responsible for the products being displayed when a search term is an input into the search box.
While this sounds quite impressive, it cannot be sustained independently due to the competitive nature of the market and industry. Hence, a company that has chosen to market digitally must have a great branding plan.
What Branding is
Branding can be referred to as that which defines your company, product, or service. It is a platform that adds shape to the abstract concept in your mind which allows it to be unique from the lot of.
Branding is powerful enough to catch your target audience’s attention. Hence, it is used in transforming potential customers into lifelong loyal customers. It is what you desire to stamp in the industry as your legacy that cannot be erased by competitors and critics.
One of the reasons some companies fail in utilizing branding effectively is because they think it is only about the company name, logo, address, or campaigns. The truth of the matter is that branding is much more than that. And those things alone cannot take you to the pinnacle of your industry.
Digital Marketing & Branding: What is the Difference?
These two concepts and business strategies are different but fall under one umbrella. One of them complements the other as well as completes it. Hence, branding cannot stand alone without the support of digital marketing, and digital marketing, on the other hand, cannot exist for a long time without branding.
While they are two sides of a coin and are necessary for ensuring the success of your company, they still have their differences. These differences are revealed below…
|It serves as the why of the growth of the business model.||It deals with the how of the growth.|
|It involves long-term planning as the brand evolves.||It focuses on plans that are short-term to help the business experience growth.|
|It is at the beginning when the customers first encounter the brand.||It introduces branding using various digital platforms|
|It is long-lasting.||It is just the first stage necessary for establishing connections, customers, and leads.|
The Significance of Branding in Digital Marketing
The popular sayings “The customer is always right” and “The customer is king” are very important if a company wants to remain in business. Dissatisfied customers equal decrease in profits. Hence, keeping your customers satisfied is a priority you must not neglect.
While digital promotion will get the customers in the first place, only strong branding will keep them and make them loyal customers. Hence, making companies are investing in branding to either retain their customer base or expand it. One of the ways they ensure that their customers remain loyal is by carrying out a survey yearly to find out what is in the customers’ hearts.
Strong branding will ensure that loyal customers continue to patronize the business with confidence. Therefore, you can see that real branding aims at creating great trust and service impact among the people.
Importance of Building your Brand in Digital Marketing
1. Makes your company stand out
The whole idea of branding is to create a unique image for your company. So, ensure that all your strategies and techniques focus on this. You must aim at creating a lasting impression in the minds of your customers.
2. Converts first-time buyers into lifelong loyal customers
You do not just want to create an impression; you also want to gain loyal customers. Hence, the goal is to create a brand and create a relationship that makes customers wait for the launch of new products. Companies that have successfully done this include Apple, Amazon, and Samsung.
3. Get recognition
This is similar to number 1, but this focuses on creating a name for yourself in a niche that other competitors cannot overtake you at the top. Even if you are within an industry with so many competitors, you can do something that others within that industry are not doing. You can visit DriveCreativeAgency to learn more about earning recognition via brand building.
Digital marketing and branding go hand-in-hand to ensure your company’s success. Proper use of these strategies will bring in returns that will help boost your company’s influence and overall growth and productivity.