Are you about to commence an SEO agency journey? Starting such a journey is a must for every business looking to improve its online presence.
SEO agencies have specialists and experts in different areas that improve the rankings of businesses in search engines. These professionals develop the right strategies to attract leads, boost revenue, create content, provide link-building services, etc.
If looking for a Phoenix SEO agency, follow the tips below.
Table of Contents
Define clear goals
The primary step to choosing such an agency in Phoenix is defining clear goals and the reasons for outsourcing your SEO. It’ll help if you start by identifying the areas of online presence that require improvement by conducting a marketing analysis. Some businesses need a new website from scratch, whereas others only need to tweak their existing SEO tactics.
For instance, those that require a completely new site should consider multiple factors, such as browser performance, theme compatibility with different devices, page loading speed, plugin integrations, update availability, SEO friendliness, etc. Nevertheless, designing a website isn’t enough to make your brand profitable. Therefore, you should define a list of clear goals which you hope to achieve with the help of search engine optimization.
The most common goals include improving lead generation, branding, boosting e-commerce sales, engaging more users, improving customer service, increasing organic traffic, etc. Prior to starting a partnership with any agency, you need to determine a reason for needing the service in the first place. It’s of great importance for the services of the agency to align with your objectives.
Gather relevant information
The following thing on your agenda should be gathering relevant information about SEO agencies, as you need unbiased opinions to confirm their claims. There are different types of data to look into, including case studies, online reviews, customer testimonials, etc. You are supposed to read as many of them as possible by starting with the most recent ones. Check out the importance of verified customer reviews.
Commence your search by looking for customer reviews on Google and Yelp. Make sure not to get discouraged by a single negative review, provided the rest are positive. Another way of getting relevant information is by collecting references. SEO agencies are expected to provide potential clients with a list of references. Previous and current clients can offer your first-hand testimonials of the services they used or still use.
There are certain questions you should ask current clients, such as which aspect they love the most about the agency they collaborate with, their professionalism, communication methods, etc. If you wish to get more details about the work they have done for other clients, you should dive into their case studies and portfolios. It will provide you with a better insight into their style and the results their customers receive.
Furthermore, most SEO agencies have their portfolios available on their websites for prospects to look at. Unless there’s a portfolio available on the site, you should ask the agency to provide you with one. Portfolios offer a real-life example of the campaigns performed by SEO agencies in a visual and concrete manner.
Another aspect to consider by looking at their portfolios and case studies is the way they integrate other types of services with SEO, including social media, web design, and pay-per-click (PPC) marketing. You should know what to expect if you decide to add social media services or PPC in a few months. The following link, https://smallbiztrends.com/2018/03/pay-per-click-advertising-small-business.html, explains how to use pay-per-click advertising for small businesses.
Identify their techniques
After gaining a good insight into the experience and reputation of SEO agencies in Phoenix, it’s time to identify the techniques they utilize. The best proof of effectiveness is asking to see the numbers of the crucial SEO performance indicators. Although most agencies won’t be able to provide you with details because of customer confidentiality clauses, they can certainly offer some sort of proof of how well they perform their job.
Moreover, most firms measure and keep track of campaign results, which allows them to improve their strategies and obtain better results. The essential metrics to be tracked are organic traffic, leads, sales, rankings, bounce rate, backlinks, page per session, and CTR.
Check their communication methods
Another vital aspect to consider when choosing an SEO agency in Phoenix is communication. Scheduling an appointment with SEO consultants from different firms is necessary to see if you will get along with them. The appointment could be scheduled through a phone call, video chat, or face-to-face. These appointments are helpful in discovering how well they understand your goals and gauging their professionalism.
By interviewing prospective SEO firms, you can learn a lot about their process. It’s the perfect opportunity to check if they have experience in working with businesses in your industry. Don’t hesitate to ask about pricing and how the entire system works.
Define your budget
Prior to teaming up with such an agency, you must consider your budget by calculating the sum you can afford to spend. Non-competitive campaigns can cost as little as a few hundred dollars a month, while more competitive campaigns might cost thousands. It’s crucial to determine whether you have the funds to back your campaign in the long term.
In addition, these firms offer different packages, some of which are bound to fit your budget. Nevertheless, you shouldn’t neglect the risk linked to hiring a low-cost agency. By failing to follow Google guidelines, your brand reputation can be damaged.
Request a proposal
Ultimately, every business is supposed to request an SEO proposal from each candidate, which clears out the details. These proposals are designed for clients to get a better understanding of the scope of the project and have a clear idea of the entire process. You can then compare the proposals and find the one that fits your budget the best.
Final word
Search engine optimization is no longer optional for businesses on the road to online success.
It’s a valuable investment in business prosperity!
